Setup in 2010 by a European and an American to revolutionize bathing for the elderly, our early focus was on accessibility and reliability.
In a changing world it was clear that, now and in the future more people wanted to hold on to their independence and remain in their homes, and that people with disabilities wanted to bathe safely.
We launched with our innovative outswing door, before this almost all walk in bath companies produced inswing walk in baths as this technology was easy to produce but made it difficult for the customer to enter and exit.
Refining the technology and introducing an Aluminum Jamb – a solid piece of aluminum that was fitted to the Bath shell ensured that the shell held its shape and reliability for 20+ years.
Also, upon launching it was important to get the design right, for too long the designs had looked institutionalized and out of date, with modern CAD programs and state of the art manufacturing techniques we were able to bring the designs in to the 21st century, and that would look right in any modern bathroom setting.
We enjoyed good success in the American and Canadian markets , reviews were highly praising of the materials and engineering leading to an outstandingly high quality of bath.
In 2011 we developed a “seal” breakthrough in the industry, no longer is messy silicone required to fix the seal in place, our technology is so precise that the seal is push to fit, 5 minutes to pull it out and 5 minutes to pop it back in.
From 2012-2015 it was time to focus our attention on “in bath features” to improve the bathing experience, and push the boundaries of what a bath can do.
We introduced new technologies such as water jets, air jets, re-heaters, chromatherapy, ozone cleaning, heated back and seat, aromatherapy and the standout microbubbles technology which allowed our customer base to keep their skin in top condition which is important for the elderly and the less mobile.
Attending regular fairs in North American including KBB.
In 2015 we launched our UK warehouse and products into the heart of the British Isles and Ireland. The products were well received and are stocked in the largest DIY superstores and the independent mobility bath dealers.
To enter these online heavy markets, we raised our game once again introducing a steel ringed QC program and data collection, with these insights we were able to hone our manufacturing techniques to produce the most reliable Walk-in Bath on the market, perfect for online and drop shipping platforms, a true sell and forget item.
We attended many shows in the UK after 2015 including Naidex and KBB Birmingham.
In 2016 we moved to our latest manufacturing base 8000 sqm of prime industrial land just on the edges of Guangzhou.
As an investor in people we have managed to keep many of our original staff members and supervisors , and these are part of the secret to our success, empowering and believing in our staff and forging long-term relationship’s is crucial in maintaining quality control.
In 2018 we entered the Chinese market, using a national marketing level campaign and advertisement campaign.
In 2022 we invested our time heavily in expanding the range of Walk in Baths we offered, we developed 3 smaller baths for the European market, and for other markets where space in the bathroom is tight. We introduced a luxury size for customers who wanted the ultimate in exuberant bathing. We also developed a range for care homes using a hoist and large bath.
In 2025 it was time to work on features again and look at new technologies allowing us to fill a bath in just a 60 seconds.
In 2025 we our now opening our Milan warehouse for easy reach and fast delivery across Europe, and to support potential customers who want to order individually at first.
Our Philosophy is simple, we exist to keep pushing the boundaries of what is possible with Walk in Baths, exploring this further, what does it mean?
Engineering using the latest in CAD design and engineering CNC technology adopted throughout all processes of the factory from the moment we have the inspiration to a new bath until it rolls off the factory line.
Quality control, arguably the most important process in the factory, as the factory is divided into substations each bath has its own electronic file which is virtually passed from substation to substation, with the substation’s supervisor signing off on the bath as it leaves a substation. Each serial number is unique and individual to every bath. Water testing is the most important part of the QC process and on our water test line, we test each bath for 12 hours to ensure perfect reliability.
Passion, Passion which drives us to make the best Walk-In Baths in the world, to develop and innovate before others, and build a strong relationship with our partners, As an Anglo-American company you can reach us the owners easily through email for fast responses.
This is our story what’s yours? Get in touch.
